While I was looking at air-conditioners on the kmart.com site (don’t ask), I was startled the see a series of air-conditioners branded as “library quiet” by Sharp USA. After doing some poking around on the web, I discover that not only does Sharp use the phrase to denote performance, they’ve also trademarked it. Who knew (except for corporate America, obviously) that the stereotype could be such a selling point? I mean, we’re used to seeing the stereotype used in commercials and 80s music videos, but it’s usually the image of the librarian, not the institution itself that’s touted.
Now I’m just waiting for “library quiet” to become an ISO Standard for all products that push or pull air….
“Perfect Cataloging every time” Hay Hodidodat, MLIS. In: Journal of Irreproducible Results V.13:5. P. 215-7, Sept. 1994.
What I’m Listening To: Too Bad About Your Girl by The Donnas. Always a sucker for a hot guitar lick.
What I’m Driving My Husband Crazy With: The opening of The Immigrant Song by Led Zep. You know–not the words, but the part that goes “Aaaaah-ah”? It’s amazing how quickly you can annoy loved ones with just that little cry sung over and over at roughly the decibel-level of a screaming baby.
Favorite New Yorker Cartoon of the Moment: The August 4, 2003 issue, p. 78, lower left-hand corner.