While I was looking at air-conditioners on the kmart.com site (don’t ask), I was startled the see a series of air-conditioners branded as “library quiet” by Sharp USA. After doing some poking around on the web, I discover that not only does Sharp use the phrase to denote performance, they’ve also trademarked it. Who knew (except for corporate America, obviously) that the stereotype could be such a selling point? I mean, we’re used to seeing the stereotype … Read the rest
We’ve seen it a thousand times: by day she’s the epitome of efficiency, finding resources with a flip of a page or a click of a mouse. She’s able to unjam a printer and give a Goodnight Moon puppet-show with her feet at the same time. She chairs ten committees and fifteen roundtables over the phone and manages to make a complete home-cooked meal, while all the time watching MacNeil-Lehrer. Yet when the first sniffle strikes, your local … Read the rest
Don’t get mad at me, get mad at my husband–he’s the one who came up with the title. In fact, he went on an hour-long riff on the word “blog“, during which I took scrupulous notes before he passed out. The upside to this is now I have at least two months worth of horrible, horrible blog titles. Consider yourself forewarned….
Okay; this has been on my mind ever since I got the e-mail containing a bit … Read the rest